Water bottles are a necessity to almost everyone, simply because we need water. However, these items can have more to them beyond their main use. As a business, you might be interested in using water bottles as part of your marketing plan. Here are a few compelling reasons why.
Exposure
Water bottles easily become a fixture of people’s lives. A good water bottle is one that people bring with them everywhere. That alone is great exposure, and it’s effectively effortless. If you manage to put a bit more thinking into the bottle’s design and features, people might show it off. Free promotions!
Affordability & Stickiness
Although there are cheaper options for promotional items, nothing comes close to the tenacity of water bottles. It’s such an important necessity that people are bound to bring it everywhere. It reaches a bigger audience compared to other items like pens and memos. Plus, it offers a price that’s just around the same ballpark as those items, thanks to wholesale water bottle suppliers.
Longevity
Trends will come and go, but necessities will always stay. Water bottles will never go out of style, unlike seasonal and trendy items. They even compliment these items well and can come together in a strong marketing campaign. Plus, most high-quality water bottles last long enough to become an integral part of people’s lives, improving your brand’s exposure.
Customization
The main reason why water bottles can be used as marketing materials in the first place is their customizability. The entire bottle itself is the canvas! With such a huge surface area, there can be so much you can add to it. Logos look great on it, and you can even get a bit creative with some images or puzzles. Extra features such as changing colors according to temperature and infusers are eye-catching. Sending personalized bottles to long-time customers also make them feel that you care for them and their loyalty.
Helpful to the Environment
Disposable plastic bottles already pose so many environmental issues. Doing your part by distributing high-quality reusable water bottles helps the earth, and that’s a good value to associate your brand with. Consumers today tend to resonate with green and environment-friendly brands, so you can show that you care.
Ways to Distribute the Bottles
Water bottles are usually part of a bigger marketing campaign, so you should use them wherever you can. Sponsorships to small sports teams and other clubs, handing bottles during major community or company events, and giving out specialized bottles to loyal customers are some opportunities you should look forward to. Eco-friendly promotions pair well with water bottles, too.
Conclusion
Water bottles look very unseemly and irrelevant at first glance. However, when it’s removed from the scene, it changes the atmosphere of the area quickly. That’s the impact that only necessity can bring. Taking advantage of its omnipresence is an excellent way to spread awareness and exposure to your brand. If you haven’t considered using these items for marketing, we hope these reasons are good enough to sway your mind.
