The number one function of packaging is protecting the content from damage and dirt in transit. But that’s not all, especially with bespoke business packaging (know more). There is also the place of communicating to the rest of the world about your brand and its objectives,
Custom brand packaging is a potent tool that you can take advantage of to grow brand recognition. In this post, we will take a look at how the best packaging design can help your business grow. It promises to be an interesting read.
Why invest in bespoke packaging in the first place?
Before we go on to discuss what bespoke packaging brings to the table, let’s answer this question. If the packaging is terrible, even the best products can look terrible and lack patronage. The beginning of customer experience is when they make receipt of goods ordered.
With bespoke business packaging, your customers already feel happy at the sight of their order. The same happens if the customer picks up the product in the store. However, if your custom brand packaging is flimsy and poor, it immediately makes a bad impression on the customer.
As you know, bad impressions end up as bad reviews. Personal experience can make or mar a product depending on the kind of impression it makes on the customer. The best packaging design is one that speaks positive volumes about the product while providing sufficient protection in transit.
Bespoke packaging allows you to customize the look of your product packaging. This is a huge plus for any brand as you can see with the biggest-grossing companies worldwide. They spend a lot to ensure that their packaging is attractive and of the best quality.
Doing this helps them to grow and maintain customer loyalty and brand recognition. When you put extra effort into your packaging, your customers can tell. They are usually grateful for this and want to patronize you more while recommending you to others.
When should you invest in bespoke packaging?
It is not strange to see CEOs ask at what time of the year they should invest in bespoke business packaging. Truth be told, there will always be competitive prices all year round. It is a matter of deciding what company will provide the best packaging design. When you decide on this and the material for your custom brand packaging, you are set.
Sometimes, the companies you patronize may not have the exact sizes or colors you need at the moment. That’s not a problem. Most of these companies are open to customizing your boxes at minimal costs.
Really, the time to make an order is based on your needs. You can make specific orders for different holidays in the year. For example, you can add a little Christmas touches to your packages during the Yuletide.
Actually, the problem is not when you should order, it lies in how you can bend to the season. When you want to make orders, always consider lead times. Different materials have different lead times which determine when you receive your order.
Lead time is basically the period between when the order is approved and the package reaches your doorstep. If you have deadlines, then you should go for packaging with shorter lead times. For best results, it is best to make an order the moment you know about a particular function. An example is when you get wind of a trade show, place your order for the packaging you need.
What does the order process entail?
This is a very important question you must answer when you want to order for packaging. The best person to provide an answer to this question is the person on the other end of the phone line. That person knows the lead times for each material and can guide you through the order process.
It is important that you know how long it takes to complete an order and what role you are to play. You also need to know about how to forward designs, what formats are accepted, and how long it takes to approve.
Other things you need to know are the style of printing to be used and the cost implication of each. All of these and more will inform your decision-making process. You should never make a blind decision when ordering bespoke business packaging. For this reason, we always advise that you contact the packaging company as early as possible.
Benefits of using bespoke packaging
There are tons of benefits you will derive from the use of bespoke packaging. Let’s take a look at some of them below:
Increases the perceived value of your products
This is one of the major advantages of using custom brand packaging. The moment people see your products, they view them in a different light because of the packaging. According to previous studies, many shoppers claim premium packaging influences the way they view products.
As a matter of fact, shoppers agree to the fact that they feel better when they are presented with good packages. It raises their excitement levels about the product.
Aids social media publicity
When you make use of the best packaging design, it is easier for customers to spread the word online. We are in a social media-driven age where people want to share their experiences online. Simply create hashtags for your product lines and watch people do free publicity on your behalf.
Build customer loyalty
When customers are happy with your brand, they want to keep on patronizing. This is exactly what premium packaging does for your brand. Customers develop confidence in your capacity to deliver and because of this, they become loyal.
They even take it further as they start to tell others about your brand for free. This is one of the best ways to market any product, word-of-mouth. Their action translates to a huge win for your business which is why many top brands invest in packaging.
Bespoke business packaging may be a bit expensive but the effects on your business are immense. It is important to order your custom brand packaging as early as possible. Never forget that with the best packaging design, you can grow customer loyalty which is good for your business. If you have any demand for custom notebooks, welcome to inquire us at Zigpac.